Introduction
A weekly podcast about AI and marketing, hosted by Lexie Meskouris with Will Nash and Harjot Singh, who build AI for a living. Each week they go through the latest developments and what they mean for marketing teams. They often disagree. About twenty minutes, every Tuesday.
Latest Episodes
AI creative settles into a house style. Brand advertising pays for it first.
AI creative settles into a house style. Brand advertising pays for it first. In the ninth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Ha...
Ads move inside the AI answer. Google starts scoring who shows up.
In the eighth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what happens when the AI answer becomes both an advertising...
Rank number one, cited by no one. Third-party proof beats the content budget.
In the seventh episode of *Assistant to the CMO*, Lexie Meskouris speaks with Will Nash and Harjot Singh about the widening gap between where a page ranks on Google an...
AI ad disclosure becomes law. A label won't tell you the claim is true.
In the sixth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether putting a label on the AI in an advertisement actual...
AI retrieves reputation. The first tool to measure it arrives unproven.
In the fifth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI has quietly become the thing that decides which v...